An instant backlash by ‘Bloggers Moms’ has forced a US drugs company into an embarrassing climbdown, writes Neville Hobson
- The Motrin Storm: Breathtaking speed and scale
- Motrin: Where’s the authenticity?
- Commentary by Heather Yaxley and Robert French
People in all the countries surveyed in an Ofcom report are spending much more time online. The US leads the way at just over 15 hours per week in 2007 – up from 11 hours in 2004. The UK is second at nearly 14 hours per week, an increase of nearly 6.5 hours a week in 2004, the highest increase amongst the countries surveyed, according to a new Ofcom report
WPP chief executive Sir Martin Sorrell gave six reasons why PR is booming in an IPR NYC lecture:
- First, the growth of social media, a natural territory for Public Relations
- Second, the unstoppable rise of China, India and other nations
- Third, the need for internal communications in changing companies
- Fourth, the lack of public trust in companies and government
- Fifth, the increasing ability to assess data and measure performance
- Sixth, the rising cost of television advertising
Download the speech PR: The Story Behind a Remarkable Renaissance; background here and comment by Richard Bailey here
And finally, some tips on how to make a good video…..
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