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	<title>Journalism &#38; PR at Sunderland&#187; media coverage</title>
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		<title>Students: how to start getting yourself taken seriously as a journalist</title>
		<link>http://www.journalismandpr.co.uk/2009/11/students-how-to-start-getting-yourself-taken-seriously-as-a-journalist/</link>
		<comments>http://www.journalismandpr.co.uk/2009/11/students-how-to-start-getting-yourself-taken-seriously-as-a-journalist/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 11:52:19 +0000</pubDate>
		<dc:creator>juliebradford</dc:creator>
				<category><![CDATA[industry lessons]]></category>
		<category><![CDATA[masterclasses]]></category>
		<category><![CDATA[media coverage]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[students]]></category>
		<category><![CDATA[sunderland]]></category>
		<category><![CDATA[Sunderland University]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.journalismandpr.co.uk/?p=726</guid>
		<description><![CDATA[Want to start getting noticed? Here&#8217;s how our third-year student Josh Halliday made the most of the opportunity when ex-Mirror editor David Banks came to Sunderland University to give a lecture.
Step 1 .. Seize the opportunity when someone like Banks comes to visit. Ex-editor, broadcaster, columnist, he is someone who is listened to in the [...]]]></description>
			<content:encoded><![CDATA[<p>Want to start getting noticed? Here&#8217;s how our third-year student Josh Halliday made the most of the opportunity when ex-Mirror editor David Banks came to Sunderland University to give a lecture.</p>
<p>Step 1 .. Seize the opportunity when someone like Banks comes to visit. Ex-editor, broadcaster, columnist, he is someone who is listened to in the news industry.</p>
<p><img class="alignleft size-thumbnail wp-image-727" src="http://www.journalismandpr.co.uk/wp-content/uploads/2009/11/Banksy-150x150.png" alt="Banksy" width="150" height="150" /></p>
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<p>Step 2 .. Don&#8217;t just listen, share what&#8217;s being said. Report. Josh tweeted a few times from the cinema, then wrote a blog post about it when he got home.</p>
<p><img class="alignleft size-full wp-image-747" src="http://www.journalismandpr.co.uk/wp-content/uploads/2009/11/Picture-31.png" alt="Picture 3" width="113" height="67" /></p>
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<p><img class="alignleft size-full wp-image-732" src="http://www.journalismandpr.co.uk/wp-content/uploads/2009/11/Picture-41.png" alt="Picture 4" width="113" height="140" /></p>
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<p>Step 3 .. He tweets about his blog post, getting his work out there, and it&#8217;s picked up by journalism website Fleet Street Blues. After all, how to make newspapers work online is a subject of much debate at the moment.</p>
<p><img class="alignleft size-full wp-image-733" src="http://www.journalismandpr.co.uk/wp-content/uploads/2009/11/Picture-5.png" alt="Picture 5" width="113" height="80" /></p>
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<p>Step 4 .. It then gets picked up by leading media commentator Roy Greenslade, on the Guardian website.</p>
<p><img class="alignleft size-full wp-image-749" src="http://www.journalismandpr.co.uk/wp-content/uploads/2009/11/Picture-71.png" alt="Picture 7" width="142" height="165" /></p>
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<p>There&#8217;s no big secret to this, just good media habits. It means Josh gets invited to places like this, the <a href="http://www.guardian.co.uk/student-media-conference-2009/student-media-conference-speakers">Guardian Student Media Awards</a>.</p>
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		<title>What do you like/dislike about climate coverage?</title>
		<link>http://www.journalismandpr.co.uk/2009/03/what-do-you-likedislike-about-climate-coverage/</link>
		<comments>http://www.journalismandpr.co.uk/2009/03/what-do-you-likedislike-about-climate-coverage/#comments</comments>
		<pubDate>Wed, 18 Mar 2009 07:36:14 +0000</pubDate>
		<dc:creator>Alex Lockwood</dc:creator>
				<category><![CDATA[media coverage]]></category>
		<category><![CDATA[climate change]]></category>
		<category><![CDATA[environment]]></category>

		<guid isPermaLink="false">http://www.journalismandpr.co.uk/?p=475</guid>
		<description><![CDATA[I&#8217;m preparing a series of posts on the best and worst aspects of coverage of climate and environmental change (including biodiversity, threats of extinction, migration etc) for a new site I&#8217;m running (www.greenjournalism.co.uk) and was wondering what is it about news, TV or media coverage in general that will either make you read or turn [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m preparing a series of posts on the best and worst aspects of coverage of climate and environmental change (including biodiversity, threats of extinction, migration etc) for a new site I&#8217;m running (<a href="http://www.greenjournalism.co.uk" target="_blank">www.greenjournalism.co.uk</a>) and was wondering what is it about news, TV or media coverage in general that will either make you read or turn the page?<span id="more-475"></span></p>
<p>So, what puts you off about climate change in the papers or on the TV? Or what makes you sit up and listen? It can be any aspect of coverage &#8211; so please do share.</p>
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