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When a blog’s not a blog: one-way Obama?
Of course today’s been dominated by the news of Sunderland leapfrogging Newcastle as lucky lottery city Obama’s inauguration as the 44th president of the USA.
One of my favourite bloggers, Andy Revkin at the New York Times, draws our attention to the fact that the new White House administration has begun the new reign with an [...]
The end of the story – as we know it
Jeff Jarvis has an excellent piece in today’s Guardian in which he questions the ability of static media to handle complex stories. He begins:
In the crush of news around the financial crisis – and its ensuing overdose of commentary and confusion – it occurred to me that the basic building block of journalism, the article, [...]
Read this if you want to get a job
Talking to MAC373 Media Ethics students yesterday about how important is was for a job hunter to have a decent cuttings file I was reminded of this quote from Neil Macintosh, head of editorial development at guardian.co.uk:
“I tell all the journalism students I meet this: blogs are the minimum. There’s no excuse for a student journalist who wants to [...]
Make friends on Facebook… but be careful
We have just set up a Facebook group for any doing PR at Sunderland – please join PR@Sunderland (http://www.new.facebook.com/pages/University-of-Sunderland/PRSunderland/40502727183?ref=share).
If you are thinking about blogging or using any social networking tool – MySpace, YouTube, Flickr etc – do remember that one day you will be looking for a job, and that HR departments can use Google [...]
Interview with Head of Internet, TES Online
“When we launch, we’ll have the largest single professional network online in the UK. The community lends itself to a social media network.”
Building a framework for half a million users to share and rate teaching materials is now the focus for the Times Educational Supplement, the PPA Business Media Brand of the Year in 2008. [...]
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